About

Mackenzie's Professional Bio

Data Science Leader & AI Strategist

Mackenzie Knapp is a distinguished Principal Consultant at Credera, where she drives innovation in the Data Capabilities & Technology Solutions practice. With her trademark philosophy—"If you can think it, we can build it"—she has established herself as a transformative force in data science, AI implementation, and analytics strategy.

Drawing on over a decade of experience across consulting, leadership, and product development, Mackenzie specializes in breaking down data silos and creating unified analytical frameworks that deliver measurable business impact. Her career reflects a strategic journey to understand how organizations transform ideas into exceptional customer experiences.

Professional Impact

Mackenzie's consultative expertise has benefited some of the world's most recognizable brands:

  • Technology Consulting: Delivered marketing technology solutions for Marriott, Hilton, T-Mobile, Charles Schwab, Adidas, Kate Spade, Texas Instruments, and more
  • Analytics Leadership: Headed analytics departments for premier advertising agencies, guiding high-profile campaigns for PlayStation, P&G, AARP, Weight Watchers, NBC, and Lucky Brand
  • Product Innovation: As Director of Product Management for Data Products & AI at Cart.com, spearheaded the development of groundbreaking data science tools that outperformed competitors while delivering superior ROI

Her signature achievement was pioneering a unified analytics approach that harmonizes data across marketing, e-commerce, and fulfillment systems—work that helped secure over $400M in funding and established new industry standards for data integration.

Industry Bio with Companies

Thought Leadership

A respected voice in the data science community, Mackenzie has delivered keynotes on AI implementation at industry events, including Ad Week Miami. Her innovative Multi-Touch Attribution models and implementation of generative AI for e-commerce have set new benchmarks for performance marketing analytics.

Beyond the Data

When not revolutionizing how brands leverage their data, Mackenzie can be found snowboarding down mountain slopes, composing music on her guitar, or exploring National Parks. Her systems-thinking approach extends to her personal life, where she embraces challenges with the same enthusiasm she brings to complex data problems.

As a proud member of the LGBTQ+ community, Mackenzie actively contributes to initiatives promoting inclusivity and diversity in tech. Her unique combination of extroverted energy and analytical precision breaks stereotypes of the typical data scientist—embodying her belief that authentic leadership and intellectual curiosity are the true catalysts for innovation.