Analytics Consulting

What I Offer

AI Strategy

Need a clear vision for AI adoption across your organization? We create comprehensive roadmaps that prioritize use cases, establish governance frameworks, and develop implementation plans to transform your business while minimizing risk and maximizing competitive advantage.

AI Product Development

Unsure which AI solutions would benefit your business most? We help identify high-impact opportunities and co-create innovative AI products tailored to your unique challenges. From problem discovery to deployment, we build enterprise-grade solutions that deliver measurable ROI.

AI Process Automation

Want to streamline operations with rule-based AI? We implement predefined automation systems that follow explicit instructions to handle repetitive tasks and workflows. Our solutions identify operational inefficiencies and integrate intelligent tools that save time and reduce errors.

AI Chatbots

Looking to enhance customer interactions without increasing staff? We develop intelligent chatbots that answer questions, qualify leads, and provide 24/7 support autonomously. Our solutions are customized to match your brand voice and integrate seamlessly with existing business systems.

RAG Systems

Want to leverage your proprietary knowledge with AI? Our Retrieval Augmented Generation systems connect AI models with your document libraries to deliver accurate, contextual responses based on your specific expertise. These solutions enhance decision-making and improve customer interactions.

Agentic AI

Need autonomous decision-making systems? We build self-governing AI networks that create their own rules and adapt to changing conditions. Our agents handle complex workflows with minimal supervision, learning with each use. These systems discover insights and solve problems with increasing efficiency over time.

Digital Analytics

Do you understand who is visiting your website and how they land there. We implement tags through TMS systems and tie all your efforts together.

Data Analysis

Is your digital content effective? Let your digital data help you answer those questions and more by analyzing customer behavior.

Search Engine Management

Are your customers finding you when they are searching for you? We can help you raise your rankings via SEO & SEM.

Social Advertising

Do you have a broader social media marketing strategy designed to connect with consumers? We'll help you create one.

Display & Retargeting

Create, execute and monitor advertising campaigns that are targeted to consumers based on their previous Internet actions.

Build Websites

Need a website? Get a custom website tailored to your industry and designed for your customers.

Mackenzie's Story

Mackenzie Knapp is a distinguished Principal Consultant at Credera, where she drives innovation in the Data Capabilities & Technology Solutions practice. With her trademark philosophy—"If you can think it, we can build it"—she has established herself as a transformative force in data science, AI implementation, and analytics strategy. Drawing on over a decade of experience across consulting, leadership, and product development, Mackenzie specializes in breaking down data silos and creating unified analytical frameworks that deliver measurable business impact. Her career reflects a strategic journey to understand how organizations transform ideas into exceptional customer experiences.

Companies I've Consulted for or Worked With

BlackRock Alternative Investments (China)

Analysis of Foreign Market Investments During Externship

Cisco Systems Finance Team

Financial Analysis & Modeling during Internship (Offered FT Role)

T-Mobile Dev & Analytics Team

Verizon IT & Analytics Team

Charles Schwab Analytics Team

Kate Spade Analytics Team

Hilton Analytics & App Development Team

Marriott Analytics Team

Texas Instruments Analytics Team

Analytics Consulting & Custom A/B Testing Validation

Public Storage Marketing Team

Omniture Analysis, SDR Creation, & Implementation of Tag Management Solutions

LAX Website

Analytics

Proctor & Gamble Marketing & Procurement

Predictive Model & Custom Interface

Weight Watchers Marketing Team

Adobe Analytics Analysis for Retargeting

PlayStation Marketing Team (SF)

Integrated Data Model & Tableau Data Visualtions

Hello Fresh Executive Team

DRTV Analysis & Board Presentation

Chase & United

NLP Analysis to Select Influencer (Analysis reached both company's CEOs)

Past Projects

ObservePoint

SDR Validation

Every organization has a solution design reference (SDR) or tagging implementation plan which specifies when and how each tag should be configured on a website—essentially the blueprint of your analytics implementations. Without this guide, variables may be configured to fire incorrectly and data quality can be distorted.

As a consultant I helped leverage the power of ObservePoint’s audits to measure clients' SDRs against the live implementations on their site, locating and highlighting any inconsistencies so corrections can be made quickly and efficiently. This validates that your SDR is implemented correctly, saving your team hours of stress and ensuring accuracy.

Texas Instruments

Release Validation

Coding implementations are updated frequently, making it crucial to audit after any changes to prevent gaps in your data collection. Release validation is a form of regression testing, comparing one moment in your site’s life to another—perfect for clients that do frequent or important code releases or are planning a site redesign.

I designed and created a comparison report identifying any discrepancies pre and post updates, additions, site redesigns, etc. This report captures when there is an exact match, when variables were blank through both periods, when there is new data, when data is missing, and when the data doesn’t match.

A/B Testing Webinar

7 Deadly Sins

A/B testing is something that every business can, and should, be doing. However, testing ineffectively comes at a huge expense and too many companies waste time and money by making simple mistakes.

Join website optimization specialist, Seth Hutchings, and Mackenzie Knapp, as they discuss the seven most common mistakes made when A/B testing, and how to avoid them.

Are you looking to understand how to integrate AI into your workflows or upskill into AI? Reach out for a consultation.

Latest news

Jan, 25

Need help managing digital content & analytics?

January 25, 2017 by mackenzieraek

Receive consulting for your site at ½ price!
Read more Need help managing digital content & analytics?

Simple, Reliable and Impactful

Your Expert Partner for Enterprise-Grade AI Solutions & Agentic Applications